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Amazon Sales Rank: #6799667 in Books
Brand: Brand: Pearson Education Limited
Published on: 2013-02-05
Original language: English
Number of items: 1
Dimensions: 10.75" h x 7.50" w x 1.00" l, .0 pounds
Binding: Paperback
632 pages

Features

Used Book in Good Condition

About the Author Michael R Solomon is Professor of Marketing at the Haub School of Business at Saint Joseph's University in Philadelphia. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida and also Professor of Marketing & Strategy at Aston Business School. Elnora W. Stuart is Professor of Marketing at the University of South Carolina Upstate. Bradley R. Barnes is Associate Dean for Internationalisation and Professor of International Management and Marketing at The Management School, University of Sheffield. Vincent-Wayne Mitchell is Professor of Consumer Marketing at Cass Business School, City University.

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